Our Mission

Links72 was born between swings. 
Somewhere between a Sunday tee time, a shared mindset, and a quiet obsession with the feel of the game.

Founded by two lifelong friends – Kim and Henrik – Links72 was created to bring premium golf-inspired products to people who live and breathe the sport, both on and off the course. It’s not about being flashy. It’s about being precise. Present. Sharp.

Our mission is to create timeless, understated gear for those who know the game — and play it with intention.

Our vision is to build a brand that lives at the intersection of style, precision, and respect for the game’s origins.

From Stockholm, with links in our hearts.

For any questions, dont hesitate to contact us